Adobe Launch vs Google Tag Manager | Adobe Launch Tutorial

Adobe Launch vs Google Tag Manager | Adobe Launch Tutorial

In this video we are going to compare Adobe Launch with Google Tag Manager. This can be a very useful video for people who are experienced with Google Tag Manager and want to learn about Adobe Launch as well.

Here are the contents of this video :

00:00 - Introduction
01:10 Containers in Google Tag Manager vs Properties in Adobe Launch
02:35 variables in Google Tag Manager vs Data elements in Adobe Launch
04:10 Tags in Google Tag Manager vs Rules in Adobe Launch
05:40 Tags library in Google Tag Manager vs Extensions in Adobe Launch
10:00 Triggers in Google Tag Manager vs. Rules in Adobe Launch
13:55 Preview Mode in Google Tag Manager vs Adobe Launch
15:36 Installation snippets for Google Tag Manager vs Adobe Launch
18:34 Debugging in Adobe Launch using Launch Switch extension
20:50 How to publish tags & rules in Adobe Launch
25:35 Working with Data Layer in Adobe Launch vs Google Tag Manager
30:30 Custom event in Google Tag Manager vs Direct Call Rule in Adobe Launch

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