Google Tag Manager tutorial for beginners (2025) || GTM Course

A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4).

If you are working with Google Analytics 4, Google Ads, Meta Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes easier and much faster.

If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1 hour video, I'll show you how to:
- Create your first container
- Create your first tags in GTM (we'll use Google Analytics 4)
- How to make sure that your setup works properly
- How do you publish those changes (so that Google Analytics can start measuring your website traffic)
Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality.


=== TIMESTAMPS ===

00:00 - Intro
00:32 - What is Google Tag Manager?
03:28 - Create an account and container
05:40 - Account overview
11:47 - How to install Google Tag Manager
17:28 - Tags, triggers, and variables
21:05 - Quick introduction to Google Analytics 4
27:00 - Tags. Tracking pageviews with Google Analytics 4
31:20 - Testing tags
36:52 - Publishing tags
39:23 - Implementing custom scripts
45:01 - Quick introduction Google Analytics 4 event tracking
50:53 - Triggers
57:25 - Event tracking (with GA4)
01:07:52 - Final words


⭐⭐⭐ FEATURED RESOURCES ⭐⭐⭐

✭ Free E-book: Google Tag Manager for Beginners
https://www.analyticsmania.com/free-e-book-google-tag-manager-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt%20-+gtm+tutorial+2025

✭ Course: Google Tag Manager Masterclass for Beginners
https://www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt%20-+gtm+tutorial+2025

✭ Google Analytics 4 course ✭
https://www.analyticsmania.com/courses/google-analytics-4-course/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt%20-+gtm+tutorial+2025

📕 Free e-book: Getting Started with Google Analytics 4
https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt%20-+gtm+tutorial+2025

=== LINKS ===

Subscribe to our Youtube channel https://www.youtube.com/channe....l/UCOEX0WT2MJZX3ev95

✭ Google Analytics 4 tutorial for beginners
https://www.analyticsmania.com/post/google-analytics-4-tutorial-for-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt%20-+gtm+tutorial+2025

✭ How to install Google Tag Manager
https://www.analyticsmania.com/post/how-to-install-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt%20-+gtm+tutorial+2025

✭ Google Tag Manager Preview Mode not Working? Here’s how to fix it
https://www.analyticsmania.com/post/google-tag-manager-preview-mode-not-working/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt%20-+gtm+tutorial+2025

✭ Chrome Extension: Tag Assistant Companion
https://chrome.google.com/webs....tore/detail/tag-assi

✭ Documentation: Automatically tracked events in Google Analytics 4
https://support.google.com/ana....lytics/answer/926773

✭ Documentation: Google Analytics 4 recommended events
https://support.google.com/ana....lytics/answer/926773

✭ Documentation: Enhanced Measurement Events
https://support.google.com/ana....lytics/answer/921606


✭ Wordpress plugin: GTM4WP
https://wordpress.org/plugins/....duracelltomi-google-


=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius

Subscribe to our Youtube channel https://www.youtube.com/channe....l/UCOEX0WT2MJZX3ev95

#googleanalytics4 #googletagmanager